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rather than it being a staff driven internal decision, and need for creativity in <br />generating revenue. Further budget and revenue discussion ensued. <br />Councilmember Tinajero, opined City Council must be very strategic when <br />delivering information to staff and identify what truly is important. Expressed <br />frustration of staff's inability to create structure or innovation in generating <br />revenue. Noted conversation should include creation of new revenue and not <br />just about cutting expenses. Expressed need to have innovative thinking and <br />urged staff members to think outside of the box to bring revenue to the city <br />immediately. <br />Mayor Pro Tem Martinez, noted City of Santa Ana is a full service city, current <br />proportional tax rate at 1%, City of Santa Ana collects 19% of the proportional <br />tax collected within its boundaries, and compared tax rates to surrounding cities. <br />Opined revenue, land use, zoning, and sustainability matters. Identified two <br />major sources of revenue for the City of Santa Ana as sales and property tax, <br />opined city receives more sales tax than property tax; and amount of revenue <br />being generated is insufficient to sustain a full service city. Noted lion's share of <br />the budget goes to public safety because community values public safety, city <br />departments are currently bare bones, and City cannot move forward unless <br />council and community updates its general plan and zoning code. Expressed <br />need to focus on property tax for revenue generation for a true economic <br />development strategy. Further budget and revenue discussion ensued. <br />Mayor Pulido, expressed need to be more efficient, find money for jobs that <br />produce more money, and to use city properties for revenue generation. <br />Directed staff to determine current amount of public works inspectors, and extra <br />positions in Building and Planning Agency that could assist in expediting <br />projects. Opined City is being impacted by homeless issue and need to work <br />with other cities so they carry their fair share. Further budget and revenue <br />discussion ensued. <br />PUBLIC HEARING <br />75A. AGENDA ITEM CONSIDERED EARLIER. <br />*Mayor Pulido left the City Council meeting at 9:36 P.M. and did not return. <br />75B. PUBLIC HEARING - ADOPT A RESOLUTION DECLARING INTENT TO <br />CHANGE THE WARD BOUNDARIES; HOLD PUBLIC HEARINGS 1 AND 2 ON <br />MAY 1, 2018 AND MAY 3, 2018 RESPECTIVELY; AND ADOPT RESOLUTION <br />DECLARING INTENT TO PLACE A CHARTER AMENDMENT FOR VOTER <br />CONSIDERATION REGARDING BY -WARD ELECTIONS (STRATEGIC PLAN <br />NO. 5, 1) - Clerk of the Council Office <br />CITY COUNCIL MINUTES 39 MAY 1. 2018 <br />