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TRIPEPI SMITH <br />marketing • technology • public affairs <br />COVER LETTER <br />Thank you for this opportunity to submit a proposal to provide additional public relations and <br />community engagement services forthe City of Santa Ana. We have thoroughly enjoyed a couple <br />intense days of work with the City and have marveled at the progress the City has made on several <br />fronts in the last couple months. Telling your story of success to the media and helping to identify <br />core messages and talking points has been intellectually stimulating. We welcome the opportunity <br />to do more! <br />Based upon our initial engagement and feedback from staff, Tripepi Smith is proposing additional <br />scope for our engagement that we can price on a fixed basis and that has a concrete deliverable. <br />First, we propose to execute one of our Communication Calendar Creation sessions with senior staff <br />at the City. Second, we propose to execute one of our Communication Assessments for the City that <br />provides a top -to -bottom summary and review of the City's communications and makes a series of <br />recommendations for improvement. Meanwhile, we will continue to provide ad hoc support as <br />needed and work with you to develop a solid job description and support outreach efforts for hiring <br />a new Public Information Officer (PIO). <br />Based on feedback, we believe we are adding value in the work we have done so far and there is, <br />based on our observations, a lot more to do. Let's go do it. <br />Regards, <br />Ryder Todd Smith <br />Co -Founder & Chief Executive Officer <br />25B-14 <br />