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TRIPEPI SMITH <br />marketing • technology • public affairs <br />Tripepi Smith recognizes the important interplay of <br />technology, marketing and public affairs. We understand the <br />nuances of disseminating messages and how the use of <br />websites, email and social media by organizations can build <br />two-way communication with audiences. Tripepi Smith's <br />understanding of key influencers, knowledge of government <br />structure and familiarity with common issues/policies enables <br />us to hit the ground running with clients in the public affairs <br />world. <br />"Ryder Smith has been a key asset <br />to the California City Management <br />Foundation, I am impressed by the <br />diversity of support he offers and his <br />ability to anticipate opportunities and <br />position us well. Ryder is top notch!" <br />- Wade McKinney, President, <br />California City Management <br />Foundation <br />The firm has capabilities that span the technology and communications world, including: <br />• Strategic messaging <br />• Media relations <br />• Website development <br />• Full-service graphic design <br />• Ongoing website support <br />• Holistic brand development <br />• Website analytics and social media <br />metric evaluation <br />• Email campaign management and <br />execution <br />• Social media management <br />• Full video production/editing/distribution, <br />particularly as optimized for the Internet <br />• Photography production/editing <br />• Google AdWords, Linkedln and Facebook <br />advertising campaigns <br />• Website Search Engine Optimization (SEO) <br />Tripepi Smith is a committed partner with local government. Tripepi Smith is present at nearly every <br />industry event in local government for California. Tripepi Smith Principal Ryder Todd Smith is a <br />frequent speaker at local government conferences. Tripepi Smith is a supporter of the League of <br />California Cities, California Contract Cities Association, Institute for Local Government, Municipal <br />Management Association of Northern California, Municipal Management Association of Southern <br />California and a frequent supporter of city manager gatherings and chapter events. No firm in <br />California is more omnipresent and engaged with the city manager community than Tripepi Smith. <br />25B-16 <br />