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TRIPEPI SMITH <br />marketing • technology • public affairs <br />QUALIFICATIONS OF STAFF <br />It is anticipated that Director Jon Barilone will be the team lead on the project. Jon will handle <br />logistics, coordination and project management. Tripepi Smith Principal Ryder Todd Smith will make <br />council presentation, facilitate community discussions and actively participate with senior staff in <br />ideation and brainstorming discussions. Business Analyst Melanie James will help bring ideas to life <br />visually through graphic design, while also assisting Jon with various marketing tasks. Junior Business <br />Analyst Karen Villasenor will provide additional project management support, research support and <br />documentation. Additional TS resources will be brought to the table when needed to aid the City in <br />telling its story. Rates are all resources remain the same as the current ad hoc engagement. <br />Ryder Smith Ryder Todd Smith has a mixed. background in the worlds.of <br />President & Co -Founder gove.mment'relations, technologyand marketing. He served as the <br />Contact: SVP of operations and Chief Information Officer fora software-as-a- <br />ryder@tripepismith.com service startup in -t ' he financial services sector. Prior.to that,'he was <br />the Technology Mnager for a regional staffing firm. Ryder leads <br />Tripepi Smith and is the ultimate project owner on,:all work handled <br />by the firm. He is the creator:of the City Internet Strategies Study <br />and a frequent speaker on the local government circuit on local <br />government use of the Internet to engage and connect.with <br />residents. He is a resident of Tustin, where he serves on the Planning <br />Commission. Ryder graduated from Claremont McKenna College <br />with a Bachelor of Arts in Politics -Philosophy -Economics and a dual <br />degree in Economics. <br />Jon Badlone Jon Barilone has a wide-ranging knowledge and skill set from years <br />Director of Internet marketing and marketing communications work in a <br />Contact: variety of industry verticals. Jon's professional background includes <br />jon@tripepismith.com search engine optimization and advertising, website content <br />management, content writing and editing, product marketing <br />management, and significant experience with social media <br />marketing and community management. Jon graduated from <br />Claremont McKenna College with a Bachelor of Arts in Literature. <br />25B-18 <br />