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TRIPEPI SMITH <br />marketing • technology • public affairs <br />Digital Advertising Fees <br />Tripepi Smith is a Google Partner, Constant Contact Solution Provider, and has Facebook Certified <br />staff. We consider digital platforms to be a cornerstone element of outreach strategy; often, this <br />comes with digital advertising fees. Tripepi Smith typically uses a client's credit card to cover such <br />fees, and those fees are impossible to estimate at this time without our firm being engaged in the <br />work with the team at the City. When Tripepi Smith uses its credit card to pay for digital advertising, <br />we apply a 10 percent agency fee to the costs to recover our accounting and management oversight <br />of the services. <br />FIX PROJECT WORK <br />City Staff have asked for a specific deliverables that Tripepi Smith offer a fixed price to execute: <br />1. Execution of a communications assessment of the entire organization <br />Integrated with our ad hoc work, but separate in pricing from that work, Tripepi Smith's fixed price <br />will be invoiced separately from our ad hoc work with the City. <br />Communications Assessment <br />The City has acknowledged a need to better understand the totality of its current external <br />communication strategies, processes and tactics. Tripepi Smith's Communication Assessment process <br />provides this knowledge through a series of interviews with staff, council and community partners, as well <br />as an analysis of social media presence and platforms in the community. Then, based on that analysis, we <br />provide a deep dive of customized recommendations with specific action items called out for city staff to <br />take action on. <br />Tripepi Smith will be onsite for four days conducting interviews and reviewing details of the City for <br />up to 9 hours each day. Tripepi Smith will execute interviews with up to 30 people over the four <br />days. We will also conduct up to 5 additional phone -based or digital communication interviews. This <br />will result in a total of 35 different people interviewed. <br />Tripepi Smith will be onsite for the following: <br />• Interviews <br />• Presentation to Staff and/or Council <br />Total process will take up to 4 months from the first day onsite. <br />Pricing is $33.500 <br />The following payment schedule will apply for the work: <br />• 25% at kickoff of the project <br />• 25% at completion of the interviews and onsite four-day visit <br />14 <br />25B-25 <br />