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TRIPEPI SMITH marketing • technology • public affairs Digital Advertising Fees Tripepi Smith is a Google Partner, Constant Contact Solution Provider, and has Facebook Certified staff. We consider digital platforms to be a cornerstone element of outreach strategy; often, this comes with digital advertising fees. Tripepi Smith typically uses a client's credit card to cover such fees, and those fees are impossible to estimate at this time without our firm being engaged in the work with the team at the City. When Tripepi Smith uses its credit card to pay for digital advertising, we apply a 10 percent agency fee to the costs to recover our accounting and management oversight of the services. FIX PROJECT WORK City Staff have asked for a specific deliverables that Tripepi Smith offer a fixed price to execute: 1. Execution of a communications assessment of the entire organization Integrated with our ad hoc work, but separate in pricing from that work, Tripepi Smith's fixed price will be invoiced separately from our ad hoc work with the City. Communications Assessment The City has acknowledged a need to better understand the totality of its current external communication strategies, processes and tactics. Tripepi Smith's Communication Assessment process provides this knowledge through a series of interviews with staff, council and community partners, as well as an analysis of social media presence and platforms in the community. Then, based on that analysis, we provide a deep dive of customized recommendations with specific action items called out for city staff to take action on. Tripepi Smith will be onsite for four days conducting interviews and reviewing details of the City for up to 9 hours each day. Tripepi Smith will execute interviews with up to 30 people over the four days. We will also conduct up to 5 additional phone -based or digital communication interviews. This will result in a total of 35 different people interviewed. Tripepi Smith will be onsite for the following: • Interviews • Presentation to Staff and/or Council Total process will take up to 4 months from the first day onsite. Pricing is $33.500 The following payment schedule will apply for the work: • 25% at kickoff of the project • 25% at completion of the interviews and onsite four-day visit 14 25B-30