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REQUEST FOR <br />COUNCIL ACTION <br />CITY COUNCIL MEETING DATE: <br />JUNE 5, 2018 <br />TITLE: <br />APPROVE SUBMISSION TO THE <br />VOTERS AT THE NOVEMBER 6, 2018 <br />MUNICIPAL ELECTION: A SALES <br />TAX MEASURE FOR MUNICIPAL <br />SERVICES <br />(STRATEGIC PLAN NOS. 4.3.) <br />�Sq el <br />I <br />CITY f ANAGER <br />CLERK OF COUNCIL USE ONLY: <br />APPROVED <br />❑ As Recommended <br />❑ As Amended <br />❑ Ordinance on 1B1 Reading <br />❑ Ordinance on 2nd Reading <br />❑ Implementing Resolution <br />❑ Set Public Hearing For <br />CONTINUED TO <br />FILE NUMBER <br />1. Discuss placing on the November 6, 2018 General Municipal Election ballot a measure asking <br />voters to consider the adoption of a sales tax; and <br />2. Authorize and direct staff to prepare all required documents necessary to proceed with a <br />ballot measure, including, but not limited to, all of the following: <br />a) a resolution giving notice of the City's General Municipal Election to be held in the City <br />of Santa Ana on November 6, 2018 for the submission of questions to the voters <br />relating to a sales tax measure. <br />b) a resolution containing the ballot question and related to the sales tax measure; <br />c) a resolution authorizing Councilmembers to file written arguments for or against the <br />amendments; and <br />d) guidelines for preparation of arguments for/against the proposed amendments; <br />e) all other documents required to proceed with a sales tax measure. <br />DISCUSSION <br />On March 20, 2018, the Mayor and City Council authorized staff to evaluate revenue generation <br />opportunities to meet the city's needs to address the projected deficient for the current fiscal year <br />and for future fiscal years. Staff identified a structural deficit in the City's General Fund budget <br />that would require a combination of cuts, transformational changes, and revenue enhancements, <br />in order to continue to provide service to the community. <br />Staff is recommending that the City Council provide direction to staff to finalize the necessary <br />documentation to propose to the voters of the community a sales tax increase that would <br />generate the requisite funds to maintain and in some cases enhance current services to the <br />65C-1 <br />