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Fourth Amendment to agreement with Westbound Communications <br />July 3, 2018 <br />Page 2 <br />On June 16, 2015, the Council approved agreement A-2015-112 with Westbound <br />Communications to provide public outreach and promotional services for the Emergency <br />Preparedness & Public Awareness Campaigns. The agreement included a one year term with <br />two one-year options, contingent upon the receipt of FY15 and FY16 UASI Grant awards, for a <br />total not to exceed of $1,500,000. Milestones for year one of the contract totaled $355,000; year <br />2 totaled $396,000 plus an $18,000 contingency; and, year three totaled $425,000 plus a <br />$20,000 contingency. The options to extend the Agreement, as previously approved by the <br />Council, were exercised, however, it was determined that the parties required an additional three <br />(3) month term to complete the final requirements for the Agreement. This fourth amendment will <br />utilize the remaining funds totaling $37,000. This amounts includes $20,000 of the unused <br />contingency and $17,000 of the remaining not to exceed budget, covering the period of June 16, <br />2018 through September 30, 2018. <br />Westbound Communications, Inc. brings valuable expertise and institutional knowledge to both <br />campaigns as the initial creators, and primary creative directors since the inception of ReadyOC <br />and "If You See Something, Say Something TM". This includes all branding, strategies, micro - <br />campaigns, and established media relationships with organizations such as the Los Angeles <br />Angels of Anaheim, iHeart Media, and the Anaheim Ducks National Hockey team. This fourth <br />amendment will extend the term of the agreement and provide additional services based on <br />anticipated promotional events, and support for multiple micro -campaigns and successful <br />community outreach platforms <br />STRATEGIC PLAN ALIGNMENT <br />Approval of this item supports the City's efforts to meet Goal # 1 Community Safety, Objective <br />#6, (enhance Public Safety integration, communications and community outreach). <br />FISCAL IMPACT <br />Funds in the amount of $37,000 are available for the extension of this agreement in the FY2016 <br />UASI Grant Program fund accounts (no. 12514491-62300-17423001186-3492) & (no. 1254491- <br />62300-17423001186-3498), fiscal year 2018-2019. <br />a entin <br />Chief of Police <br />Santa Ana Police Department <br />Exhibit: 1. Amendment <br />APPROVED AS TO FUNDS AND ACCOUNTS: <br />�t <br />Q�l Lat A <br />Francisco Gutierrez <br />Executive Director <br />Finance & Management Services Agency <br />25A-2 <br />