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Task Description: <br />Provide campaign and promotion updates to the Santa Ana Project Manager through daily and <br />weekly phone calls, emails and meetings (as needed or requested). Manage the ongoing <br />reporting and measurement of campaign data including event impressions, media coverage, <br />social media impressions and website traffic, among others. Maintain weekly and monthly <br />communication with the Steering Committee, including one in-person meeting. <br />Responsibilities: <br />WBC shall: <br />a. Coordinate, manage and participate in one Steering Committee meeting <br />b. Provide daily, weekly and monthly campaign and promotion updates to the Santa Ana <br />Project Manager <br />c. Manage the reporting of campaign measurement <br />d. Manage ongoing expense tracker, budget and campaign schedule <br />e. Submit task completion letters with task invoices to the Santa Ana Project Manager <br />Santa Ana shall: <br />a. Approve campaign progress, updates and promotions <br />b. Support and facilitate partnering and sponsorship efforts with Steering Committee <br />Completion Criteria: <br />This task is considered complete upon completion of administrative deliverables. <br />TASK 11-B: ROC EMERGENCY PREPAREDNESS BUCKET LIST <br />Objective: <br />Plan, develop and implement concept, distributing a minimum of 600 branded five -gallon ROC <br />emergency preparedness buckets to Orange County community members at events scheduled <br />during July and August 2018 <br />Task Description: <br />Maintain the existing Preparedness Bucket List program momentum that encourages Orange <br />County residents to add preparedness to their "bucket list" — i.e. making sure residents receive <br />a bucket and begin gathering emergency kit items. The ROC -branded buckets will be <br />selectively promoted and distributed to OC community members as a demonstration of a <br />simple preparedness step with suggestions included of what key emergency kit items to place <br />within it. Along with serving as a tangible action step toward preparedness, the bucket concept <br />offers numerous promotional opportunities via the website, social media and other ROC <br />communication channels. An initial quantity of 600 branded buckets will be distributed. <br />Responsibilities: <br />WBC shall: <br />a. Plan and develop the program with approval from the Santa Ana Project Manager in <br />alignment with the ROC Steering Committee <br />b. Execute the program in accordance with approved plans <br />Santa Ana shall: <br />a. Approve initiative concepts and materials <br />b. Support and facilitate partnering and sponsorship efforts <br />25A-7 <br />