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City of Santa Ana <br />CV ST R A T E G I E S <br />PRECISION � PERCEPTIONS Rates Outreach Cost Menu - June 2018 <br />INITIATIVE -COST <br />OU REACFI"f?LANrK .'! �.. .3 b ra ° 10_,. .l 656 <br />® Awre—tg,tneati'ri'g5 witt3 manaagemeab, finance, and customer service Staff <br />D Assessment of resources <br />0 Media landscape. evaluation <br />❑ Develop working ;outreach plan <br />D Create public meeting,schedule and timeline <br />A Finalize outreach budget <br />W6 <br />eaw.u,.- z yr ,.-_ <br />MEDIA RE'ATION9 PORT,n��� � '� e-, -g' <br />D Develop public meeting presentation <br />Work with media asneeded.before hearing <br />❑ Press release and media toolkit <br />TARGETED'STAKEHOLDERfOUTREA KI, ri ;10 f$1'r650 g`"; <br />❑ Identify stakeholder concerns _ -�- <br />0 Build targeted outreach materials for large users and other Impacted groups <br />Conductlargo [�sart tuAcp_geeseptatipn <br />WEB SUFP_ORT 125 <br />I, -❑ Create bill estimator web tool <br />_ ❑ Create web page to host bill estimator, press release, presentations <br />%nncn raccici:noRnc_ ,'sn; 't '`. enlocnv' <br />❑ Facilitate, film and log footage for video <br />❑ Write script incorporating message plan, footage and staff input <br />_ ❑_Produce series of videos reflecting key messages arid encouraging raffia ear education, <br />SOCIAL=MEDIA M%iNAG'E <br />- — — _--------- <br />❑ Provide social media supportas needed <br />❑ Determine social media action plan <br />❑ Develop social media tools <br />GOl LATERAL DEVELOPMENT .' <br />❑ Build Frequently Asked Questions list <br />p Develop outreach collateral <br />25B-58 <br />