55C - RESO SALES AND USE TAX MEASURE

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Proposed Add on Sales and Use Tax Measure for Municipal Services for Public Consideration on the November 2018 Ballot July 3, 2018 Page 6 Staff anticipates that the new revenue will be utilized to meet current and future public safety needs, addressing homelessness, youth programing, infrastructure needs and essential city services, thus Staff is not recommending a sunset clause at this time. . Other Revenue Considerations and Mitigating Development Costs In addition to the revenue measure, the City is looking for opportunities to spur economic growth and enhance its future revenue base. The City's Economic Development Division is focusing on an array of initiatives that promote investment opportunities, business retention and attraction, revenue generating projects, and workforce services. This includes developing a community branding strategy, scheduled to be completed by the end of summer 2018 that promotes and markets Santa Ana as an ideal place to do business, live and play. The Economic Development Divisions' efforts of business attraction and retention are designed to ensure that new and existing businesses continue to thrive in Santa Ana. With the adoption of the City ordinance to allow new cannabis related businesses, Staff has identified several industrial buildings for inquiring cannabis companies looking to grow their footprint. Support for these new cannabis related businesses will help increase revenues related to the Cannabis industry for the City. In order to provide the City with additional Economic Development options, Staff is in the process of finalizing a property disposition policy that will allow the sale of City owned property for revenue enhancement opportunities from the proceeds of the sale, development, and community benefits. In an effort to demonstrate the positive impacts of new development, the Planning & Building Agency has begun including a section titled Economic Development Benefits on the Planning Commission staff reports. The objective is to identify the economic benefits for each new proposed development. The economic benefits of each development project will vary depending on the type of use, but generally the reports will capture estimates of: new jobs, projected sales tax revenue, and the increases in property evaluations, infrastructure impacts, and core service impacts. This is an evolving process and other information may be collected for informational analysis and to contribute towards the formation of future public policy. The Public Works Agency is the lead department on a study that is currently underway to evaluate the City's Development Impact Fees (DIF). The primary objective of a DIF program is to ensure that new development pays the capital costs associated with growth. Currently, there are DIFs to mitigate general impacts to infrastructure such as parks, library, transportation, sewer, and storm drainage systems. Other 2018 Initiatives and Impacts to Santa Ana Rate Pavers In addition to the proposed ballot measure, there are other City of Santa Ana related initiatives on the November 6, 2018 ballot. This includes potential ballot measures for charter modernization, conversion to district elections, and an adult use & commercial cannabis tax. The Santa Ana Unified School District is also considering a school bond measure in November 2018. 55C-6