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How will consumers respond? <br />• Consumers do not generally comparison shop for better sales tax <br />rates <br />—They prefer to shop local <br />• Costs to go beyond city limits generally not considered worth the <br />extra effort <br />• Historically passage of add on sales tax measures has not led to a <br />decline in sales tax revenue especially if it is clear how the additional <br />tax revenue will be spent (i.e. homelessness, public safety, quality of <br />life, and infrastructure) <br />