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9 TRIPEPI SMITH <br />marketing • technology • public affairs <br />STATEMENT OF EXPERIENCE <br />Qualifications Overview <br />Founded in 2000 and incorporated in 2002 as a California <br />Corporation, Tripepi Smith is based in Orange County. Our <br />firm understands California, the people, the nuances and <br />differences between the various regions, both politically <br />and personally. <br />Tripepi Smith operates in a virtual office environment. No <br />single set of walls will contain this team. Being virtual allows <br />us to engage the right talent at the right time, and it <br />enables us to operate more efficiently to save money for <br />our clients. That said, the team -11 members strong, <br />composed of policy works, creative message developers, <br />technology gurus, and graphic & fine artists—is located <br />throughout Southern and Northern California. <br />Tripepi Smith is unique in its mix of three key areas: marketing, technology and public affairs. The <br />firm's clients include a number of nonprofits, public agencies and private companies that operate <br />within the public sector. Much of messaging, outreach and advancing policy happens through digital <br />communications—an area traditional public affairs firms have not been quick to adopt. Yet, Tripepi <br />Smith has jumped in deep with online technologies to bring tools that are more common in the <br />private sector to public agencies. Of note is that the Tripepi Smith team includes people who are <br />certified in social media marketing by Hootsuite, are Facebook Blueprint Certified, and have been <br />certified in Google Analytics through Google—and our firm, as a whole, has achieved Google <br />Partner status. <br />Yet, despite a focus on technologies, the firm is deeply committed to understanding our clients and <br />key messaging. Through regular conference participation, training and formal classroom work, <br />members of the Tripepi Smith team are sanguine about public policy and the California political <br />landscape, which makes our efforts to implement communications efforts and messaging more <br />efficient and helps us add value for our clients. <br />4 <br />