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ABSTAIN: <br />ABSENT: <br />None (0) <br />Martinez (1) <br />55C. DIRECT STAFF TO PLACE AN ADD ON SALES AND USE TAX MEASURE <br />FOR MUNICIPAL SERVICES ON THE NOVEMBER 6, 2018 GENERAL <br />ELECTION BALLOT FOR VOTER CONSIDERATION; SELECTION OPTION <br />AND ADOPT RESOLUTION CALLING FOR CONSOLIDATION OF ELECTION <br />WITH THE COUNTY OF ORANGE; AUTHORIZE AND DESIGNATE CITY <br />COUNCILMEMBER(S) TO FILE ARGUMENT AND REBUTTAL STATEMENTS; <br />AND RELATED ACTIONS (STRATEGIC PLAN NO. 5, 1) — City Manager's <br />Office <br />Jorge Garcia, Assistant to the City Manager presented staff report. <br />Background <br />• March 20, 2018- City Council Authorized staff to enter into <br />agreements to evaluate revenue generating options <br />• May 1, 2018- City Enters into Agreement with MuniServices <br />— Contract Covers two tax measures: Sales Tax and Adult Use & <br />Commercial Cannabis Tax <br />—Additional Consultant Team <br />• Strategy Consultant- GrassrootsLabs (Mike Madrid) <br />• Polling Consultant- FM3/Fairbanks, Maslin, Maullin, Metz (John Fairbanks) <br />What is a sales and use tax? <br />• Definition <br />— The sales tax is imposed on retail transactions. <br />It applies to all retail salesof tangible personal <br />property. The use tax Is Imposed on <br />consumers of tangible personal property that <br />Is used, consumed, or stored. <br />— Sales tax is the common term used to describe <br />both. <br />-- I4,,x' 'I'v it'i," <br />-Rale <br />J'urud1a7wn <br />Purpose <br />US% <br />slate <br />Coes to Stab's Gawal Fund <br />0.25% <br />state <br />Goes to SlaW5 Gsaeral Fund <br />0.80% <br />state <br />Goes to La al Fublk Barer/ <br />fund b ssppost Irel criminal <br />stce acaNEes Owl <br />0.64% <br />state <br />Goes to local 7moenao Fuad <br />1e support Ictal keeath arA <br />social seNm Programs <br />1991 Real amen <br />1.00% <br />stab <br />Goes to Local Ro, a Favid <br />011 <br />1.25% <br />local <br />% Goes to cant/ <br />portercn f%rids <br />EaSons <br />% Coes m cay a county <br />0.50% <br />local <br />lttasuxe Mtransportaten <br />Total' <br />7.70% <br />state+Local <br />Total slatenke Bas= sales <br />and Use Tax Rale <br />Pi iL <br />CITY COUNCIL MINUTES 12 JULY 3, 2018 <br />10A-12 <br />