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Status Quo Forecast <br />*Addressed through the use of $10.2M in one-time fund ing sources <br />100% Success Rate in 2016 in Orange County Add On <br />Sales Tax Measures <br />• Voters approved local sales and use tax <br />in five Orange County cities <br />• Other cities are evaluating similar <br />options for 2018 <br />How will consumers respond? <br />• Consumers do not generally comparison shop for better sales tax <br />rates <br />—They prefer to shop local <br />• Costs to go beyond city limits generally not considered worth the <br />extra effort <br />• Historically passage of add on sales tax measures has not led to a <br />decline in sales tax revenue especially if it is clear how the additional <br />tax revenue will be spent (i.e. homelessness, public safety, quality of <br />life, and infrastructure) <br />CITY COUNCIL MINUTES 14 JULY 3, 2018 <br />Fountain Valley <br />1% <br />La Palma <br />1% <br />Stanton'._. _..... <br />1% <br />Westminster <br />1% <br />La Habra <br />0.50% <br />• Reaffirmed in 2016 <br />• Consumers do not generally comparison shop for better sales tax <br />rates <br />—They prefer to shop local <br />• Costs to go beyond city limits generally not considered worth the <br />extra effort <br />• Historically passage of add on sales tax measures has not led to a <br />decline in sales tax revenue especially if it is clear how the additional <br />tax revenue will be spent (i.e. homelessness, public safety, quality of <br />life, and infrastructure) <br />CITY COUNCIL MINUTES 14 JULY 3, 2018 <br />