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Objective: <br />Update, manage and maintain the campaign's social media channels technical and content <br />platforms 24/7, all in accordance with the approved processes and protocols for each medium. <br />In addition, update, manage and maintain the KeepOCSafe.org microsite technical and content <br />platforms. The microsite will continue to support the campaign's public awareness and <br />engagement activities. <br />Task Description: <br />Maintain the campaign's Twitter, Instagram and YouTube social media platforms through daily <br />and weekly content updates, management, maintenance and measurement. This includes, but <br />is not limited to, content research and updates, social media plan and protocol and tracking. <br />Create and implement at least one Animoto or other video/photo presentation/meme. <br />Host, maintain and refresh the KeepOCSafe.org microsite through weekly and monthly <br />technical and content platform updates. These include, and are not limited to, event and <br />backpack display schedules, photos, media coverage, link updates and more. <br />Responsibilities: <br />WBC shall: <br />a. Share content including, but not limited to, videos, graphics, links and photos, via the <br />campaign's Twitter, Instagram and YouTube platforms a minimum of 10 times a week <br />b. Host the KeepOCSafe.org microsite. <br />c. Manage one technical and content microsite platform update a month. <br />Santa Ana shall: <br />a. Approve microsite updates and management activities, along with social media platform <br />elements. <br />Completion Criteria: <br />The task is considered complete upon the completion of deliverables and when the Santa Ana <br />Project Manager signs the task completion letter in September 2018. <br />TASK 8-D: S4 CITIZENS & COMMUNITY OUTREACH <br />Objective: <br />Continue to conduct community and citizens' outreach to secure the campaign's presence at <br />events via installation of the giant red backpack or comparable approved promotional display <br />and through program -branded materials/signage (ex. T -stands, flyers, posters, signs, window <br />clings, etc.) that are customized and hand -delivered to select countywide venues, community <br />events or facilities. The aini for all outreach is to build on existing awareness campaign <br />awareness. <br />Task Description: <br />Secure a minimum of 4 total venues/events for display (backpack, panda, T -stands). <br />Activities include: <br />11 <br />