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<br /> <br /> <br /> <br /> <br /> <br /> <br />28 General Plan Community Outreach Executive Summary CC 10/18/16 <br />Strategy 2: Use of Social Media <br />Solution: Hashtag Promotion- #SantaAnaGeneralPlan <br />The Youth Outreach Team adopted the hashtag #SantaAnaGeneralPlan after testing different <br />variations and requesting suggestions from youth volunteers. This was followed up with the <br />‘post for a postcard’ campaign in which participants were encouraged to ‘post’ about the Santa <br />Ana General Plan in exchange for a set of historic Santa Ana postcards. <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br />