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Request for Qualifications for Affordable Housing <br />Financial Analytical and Advisory Services <br />KMA's services fall within the following general areas: <br />Real Estate Evaluation and Transaction Services <br />Strategic Planning and Economic Development Services <br />Affordable Housing <br />Valuation and LitigationSupport <br />Fiscal Impact Analyses <br />The increased complexities of real estate transactions demand a strong technical <br />understanding of market opportunities and constraints, KMA can provide services <br />that are grounded in a fundamental understanding of regional real estate markets, <br />valuations and investment financing. Unique characteristics possessed by IQVIA <br />include: <br />Experience <br />I MAhasOyeatsofexperienceassistingclientsthroughouttheWestinrealestatemarket <br />and evaluation services, negotiation services; structuring public/private transactions, and <br />project implementation services. <br />Cost F,ffectiveness <br />KMA is able to be cost effective for our clients given our ability toprovide comprehensive <br />services relating to market and financial feasibility, economic analysis, direct <br />Implementation experience and public finance without the need for multiple <br />consultants, <br />Commitment <br />KMAoffers the commitmentofprincipalswho are recognized leadersinrealestate <br />advisoryservices throughoutCalifornia, Thephilosophy and structure ofKMA results in <br />clientshavingmaximumdirect contact with the firm'sprincipals, <br />KMA has developed a methodology and approach to ensure quality control for its <br />analytical and advisory services. The methodology and approach include the following: <br />Keyser Marston Associates, Inc. Page 2 <br />FOODYAWOO <br />