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Westbound Communications Consultant Agreement <br />September 18, 2018 <br />Page 2 <br />The results of the RFP evaluation are as follows: <br />Vendor <br />Score <br />Westbound Communications, Inc. <br />76 <br />Perceive Communications <br />62 <br />100 point max <br />Westbound Communications, Inc. was the most responsive and capable respondent. Westbound <br />Communications brings valuable expertise and institutional knowledge to both campaigns as the <br />initial creators, and primary creative directors since the inception of ReadyOC and "if You See <br />Something, Say Something TM". This includes all branding, strategies, micro -campaigns, and <br />established media relationships with organizations such as the Los Angeles Angels of Anaheim, i - <br />Heart Media, the Anaheim Ducks National Hockey team, Amatrak, Registar of Voters, and John <br />Wayne Airport. <br />It is anticipated that the current scope of services developed by the consultant will differ or expand <br />as promotional opportunities arise. It is not uncommon for new marketing opportunities to be made <br />available within the region after the commencement of the agreement. The final determination of <br />services provided by Westbound may be adjusted in writing, and executed by the City Manager and <br />Chief of Police, and by Westbound Communications, Inc. The agreement term will run from <br />September 18, 2018 to June 30, 2019, and provide for two one-year options for renewal. The total <br />agreement amount of $1,335,000 includes $445,000 for the initial term, and $445,000 for each one- <br />year renewal option. <br />Execution of years two and three of this agreement are contingent upon a UASI Grant award to the <br />Anaheim/Santa Ana Urban Area for FY2018 & FY2019 respectively, and that the award is sufficient <br />in size to sustain both campaigns. Future UASI Grant funds must be recognized and appropriated <br />by the City Council prior to any expenditure on these programs under this agreement. <br />STRATEGIC PLAN ALIGNMENT <br />Approval of this item supports the City's efforts to meet Goal # 1 Community Safety, Objective #6, <br />(enhance Public Safety integration, communications and community outreach). <br />25G-2 <br />