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Create and distribute a series of unique videos using white board, two-dimensional or other <br />"illustrative" techniques. <br />Task Description: <br />Research, identify, plan and produce one creative: 30 video concept using "illustrative" <br />techniques for distribution via social media, website and/or broadcast platforms (local cable <br />TV, theatres, etc.). <br />Responsibilities: <br />WBC shall: <br />a. Plan, develop and produce the video with approval from the Santa Ana Project Manager <br />in alignment with the ROC Steering Committee <br />b. Execute distribution in accordance with approved plans <br />Santa Ana shall: <br />a. Approve initiative concepts, production and distribution plan <br />Completion Criteria: <br />This task is considered complete upon completion of all tasks and when the Santa Ana Project <br />Manager signs the task completion letter. Planned completion and implementation will be by <br />December 2018. <br />TASK 4-E: SOCIAL MEDIA & BROADCAST VIDEO PROMOTION (SPRING 2019 <br />Objective: <br />Create and distribute a series of unique videos using white board, two-dimensional or other <br />"illustrative" techniques. <br />Task Description: <br />Research, identify, plan and produce one creative, :30 video concept using "illustrative" <br />techniques for distribution via social media, website and/or broadcast platforms (local cable <br />TV, theatres, etc.). <br />Responsibilities: <br />WBC shall: <br />c. Plan, develop and produce the video with approval from the Santa Ana Project Manager <br />in alignment with the ROC Steering Committee <br />d. Execute distribution in accordance with approved plans <br />Santa Ana shall: <br />b. Approve initiative concepts, production and distribution plan <br />Completion Criteria: <br />This task is considered complete upon completion of all tasks and when the Santa Ana Project <br />Manager signs the task completion letter. Planned completion and implementation will be by <br />May 2019. <br />13 <br />25G-27 <br />