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This task is considered complete upon delivery of presentations to the required schools and <br />when the Santa Ana Project Manager signs the task completion letter. Completion is planned <br />to occur by April 2019. <br />TASK 5-C: MEDIA OUTREACH FEATURING READY FOX (FALL 2018) <br />Objective: <br />Implement a combined bus -mobile promotion featuring Ready Fox and Officer Friendly, or <br />create illustrated version featuring only Ready Fox, in support of educational programming, <br />family preparedness planning and the overall Promise to Prepare initiative. <br />Task Description: <br />Implement a bus -mobile advertising promotion throughout Orange County using previously <br />created visuals of John Reed and Ready Fox (or new illustrated artwork featuring Ready Fox) <br />to share the message of preparedness among the community. This includes a minimum buy of <br />20 OCTA bus ads and a minimum mobile/digital run of 4 -weeks. <br />Responsibilities: <br />WBC shall: <br />a. Develop the initiative and seek plan (and creative, if needed) approval from the Santa <br />Ana Project Manager in alignment with the ROC Steering Committee <br />Santa Ana shall: <br />a. Approve plan and activities <br />Completion Criteria: <br />This task is considered complete upon purchase and implementation of the bus advertising <br />and when the Santa Ana Project Manager signs the task completion letter. Completion is <br />planned to occur by October 2018. <br />TASK 5-D: MEDIA OUTREACH FEATURING READY FOX (WINTER/SPRING 2018) <br />Objective: <br />Implement a combined bus -mobile promotion featuring Ready Fox and Officer Friendly, or <br />create illustrated version featuring only Ready Fox, in support of educational programming, <br />family preparedness planning and the overall Promise to Prepare initiative. <br />Task Description: <br />Implement a bus -mobile advertising promotion throughout Orange County using previously <br />created visuals of John Reed and Ready Fox (or new illustrated artwork featuring Ready Fox) <br />to share the message of preparedness among the community. This includes a minimum buy of <br />20 OCTA bus ads and a minimum mobile/digital run of 4 -weeks. <br />Responsibilities: <br />WBC shall: <br />b. Develop the initiative and seek plan (and creative, if needed) approval from the Santa <br />Ana Project Manager in alignment with the ROC Steering Committee <br />Santa Ana shall: <br />16 <br />25G-30 <br />