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Santa Ana shall: <br />a. Approve the program and promotional efforts <br />Completion Criteria: <br />This task will be implemented throughout the performance period and when the Santa Ana <br />Project Manager signs the task completion letter. Completion is planned by April 2019. <br />TASK 8• WEBSITE, SOCIAL MEDIA & MOBILE OUTREACH AND MAINTENANCE <br />Objective: <br />Update, manage, host and maintain the ReadyOC.org website and provide recommendations <br />for updates to improve the user experience and functionality. Also update, manage and <br />maintain campaign social media channels 24/7 during the contract term. Website and social <br />media will be leveraged to continue to support the campaign's public awareness and <br />engagement activities. <br />Task Description: <br />See sub -tasks for specifics. <br />Responsibilities: <br />See sub -tasks for specifics. <br />Completion Criteria: <br />This task is considered complete when all budgeted sub -tasks have been completed in their <br />respective entirety. <br />TASK 8-A: WEBSITE, SOCIAL MEDIA. ONLINE & MOBILE APP OUTREACH AND <br />MAINTENANCE (FALL 2018) <br />Objective: <br />Update, manage, host and maintain the ReadyOC.org website and provide recommendations <br />for updates to improve the user experience and functionality. Also update, manage and <br />maintain campaign social media channels, Twitter, Facebook, Instagram and YouTube, 24/7 <br />through the fall 2018. <br />Task Description: <br />Handle all aspects of website and social media updates, optimization, hosting, maintenance, <br />management and metrics/reporting needs in accordance with ROC approved processes and <br />protocols. <br />a. Web Hosting Service — coordinate and maintain third party hosting service for website <br />on annual basis with service provider <br />b. Interactive Web Elements - create and implement three Animoto presentations (online <br />video/photo presentations) and three to four new focus area updates for the website <br />homepage per month <br />c. Quality Check — implement a quality check of all links, content and verbiage of the <br />ReadyOC.org website to ensure content is up-to-date for visitors <br />21 <br />25G-35 <br />