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and Android mobile and tablet products with a new feature such improvement <br />navigation and database functionality. <br />f. App Promotion Plan & Program — develop and implement plan to promote and drive app <br />downloads. This will include a mix of publicity, advertising, video, website, social media <br />and other offline and online marketing elements. <br />Responsibilities: <br />WBC shall: <br />a. Develop the initiative, elements and seek plan approval from the Santa Ana Project <br />Manager in alignment with the ROC Steering Committee <br />Santa Ana shall: <br />a. Approve web elements, collateral materials and social media plan <br />Completion Criteria: <br />This task is considered complete upon the completion of the support period and when the <br />Santa Ana Project Manager signs the task completion letter. Completion is planned by the end <br />of March 2019. <br />TASK 9: COLLATERAL MATERIALS <br />Objective: <br />Develop, produce and update ROC and P2P collateral materials for use in all programming as <br />appropriate. <br />Task Description: <br />Handle design, writing, production and distribution of all materials supporting ROC and P2P <br />initiatives. <br />a. ROC Preparedness Bucket List Flyers, 2,000 total quantity <br />b. ROC Family Emergency Plans, 15,000 total quantity <br />c. P2P Fact Sheets, 15,000 total quantity <br />Responsibilities: <br />WBC shall: <br />a. Develop all materials and seek approval from the Santa Ana Project Manager in <br />alignment with the ROC Steering Committee <br />b. Produce materials in accordance with Steering Committee approvals <br />Santa Ana shall: <br />a. Approve materials <br />Completion Criteria: <br />This task is considered complete upon the order or delivery of the promotional materials, given <br />requirements in some instances for upfront payment, and when the Santa Ana Project <br />Manager signs the task completion letter. Completion is planned to occur by December 2018. <br />TASK 10: PROMOTIONAL MATERIALS <br />23 <br />25G-37 <br />