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shelters, buses, kiosks, billboards, etc.), print, online, digital and broadcast media <br />Task Description: <br />See sub -tasks for specifics. <br />Responsibilities: <br />See sub -tasks for specifics. <br />Completion Criteria: <br />This task is considered complete when budgeted sub -tasks have been completed in their <br />respective entirety. <br />TASK 3-A: OUTDOOR PROGRAM (FALL 2018 <br />Objective: <br />Develop and implement an awareness program using bus ads, bus shelters, venue kiosks, <br />facility displays, window clings and other outdoor mediums as appropriate. <br />Task Description: <br />Design and produce a minimum of three graphic designs (updated and/or customized "animal' <br />graphics, mobile app promo or other) approved by the Project Manager with support from the <br />S4 Steering Committee and then secure minimum of 50 placements (ex. on bus sides, bus <br />interiors, in bus shelters, etc.) generating a minimum of three million measured impressions. <br />Responsibilities: <br />WBC shall: <br />a. Create and produce three graphic designs and secure a minimum of 50 media <br />placements as described above <br />Santa Ana shall: <br />a. Review and approve the three graphics and the secured media opportunities <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables, the pre -purchase of <br />negotiated advertising and/or sponsored space and when the Santa Ana Project Manager <br />signs the task completion letter. Planned completion is November 2018. <br />TASK 3-13: DIGITAL/MOBILE MEDIA PROGRAM (FALL 20181 <br />Objective: <br />Update and expand a mobile/digital awareness program and app download support initiative <br />using geo-targeted digital and/or online media leveraging the animal, mobile app promo and/or <br />other approved graphics. <br />Task Description: <br />Design and produce a minimum of three graphic designs (animal graphics or other) approved <br />by the Project Manager and then research and secure geo-targeted digital/online advertising <br />(delivering a minimum of two million impressions) to drive awareness and promote S4 mobile <br />s <br />25G-47 <br />