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See sub -tasks for specifics. <br />Responsibilities: <br />See sub -tasks for specifics. <br />Completion Criteria: <br />This task is considered complete when all budgeted sub -tasks have been completed in their <br />respective entirety. <br />TASK 5-A: S4 SOCIAL MEDIA & MICROSITE MANAGEMENT (SEP -OCT 2018 <br />Objective: <br />Update, manage and maintain the campaign's social media channels technical and content <br />platforms 24/7, all in accordance with the approved processes and protocols for each medium. <br />In addition, update, manage and maintain the KeepOCSafe.org microsite technical and content <br />platforms. The microsite will continue to support the campaign's public awareness and <br />engagement activities. <br />Task Description: <br />Maintain the campaign's Twitter, Instagram and YouTube social media platforms through daily <br />and weekly content updates, management, maintenance and measurement. This includes, but <br />is not limited to, content research and updates, social media plan, protocol and tracking. <br />Create and implement at least one Animoto or other video/photo presentation. <br />Host, maintain and refresh the KeepOCSafe.org microsite through weekly and monthly <br />technical and content platform updates. These include, and are not limited to, event and <br />backpack display schedules, photos, media coverage, link updates and more. <br />Responsibilities: <br />WBC shall: <br />a. Share content including, but not limited to, videos, graphics, links and photos, via the <br />campaign's Twitter, Instagram and YouTube platforms a minimum of 10 times a week <br />b. Develop and produce one Animoto with approval from the Steering Committee. <br />c. Host the KeepOCSafe.org microsite. <br />d. Manage one technical and content microsite platform update a month. <br />Santa Ana shall: <br />a. Approve microsite updates and management activities, along with social media platform <br />elements. <br />Completion Criteria: <br />The task is considered complete upon the completion of deliverables and when the Santa Ana <br />Project Manager signs the task completion letter in October 2018. <br />TASK 5-B: S4 SOCIAL MEDIA & MICROSITE MANAGEMENT (NOV-DEC 2018) <br />12 <br />25G-51 <br />