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Building identification and signage can be used as a <br />creative tool to enhance the look and design of a <br />development project. When signs are designed to <br />complement the form and function of the building and <br />its users, it contributes to the aesthetics of the project <br />and aids in way finding. The City desires to encourage <br />creative sign proposals where the standard provisions of <br />Article XI do not well suit a particular need, situation, or <br />circumstance. In exchange, certain signs that otherwise <br />would be allowed by Article XI might not be allowed. <br />Main access signage <br />6.1 MASTER SIGN PROGRAM <br />Building identification and signage can be used as a <br />creative tool to enhance the look and design of a <br />development project. When signs are designed to <br />complement the form and function of the building and <br />its users it contributes to the aesthetics of the project <br />and aids in way finding. The provisions of this section <br />encourage creative sign proposals where the standard <br />provisions of the sign code may not well suit a particular <br />need, situation, or circumstance. In exchange, certain signs <br />that otherwise would be allowed might not be allowed in <br />the MEMU Overlay Zone. <br />Prior to issuance of any sign permits or certificates <br />of occupancy for any building or portion thereof, a master <br />sign program for the entire site, including directional <br />signs and graphics for any parking structure, shall be <br />submitted to the Planning Commission as part of the <br />MEMU Site Plan Review application. The purpose of the <br />Master Sign Program is as follows: <br />a. The primary purpose of a master sign program <br />is to provide a mechanism by which the sign <br />regulations established in the SAMC can be <br />modified to ensure that signs for a uniquely planned <br />or designed development are most appropriate for <br />that development or area. <br />b. A master sign program may include sign regulations <br />that are, at the same time, both more restrictive in <br />some respects and less restrictive in other respects <br />than the regulations established in the SAMC. Less <br />restrictive provisions in a master sign program may <br />also include signs that are otherwise prohibited by <br />the SAMC. <br />c. Each master sign program application shall show to <br />the Planning Commission's satisfaction why the <br />modifications requested are warranted and how the <br />total sign proposal for the development meets the <br />general purpose and intent of the SAMC. <br />Secondary access sign <br />