Laserfiche WebLink
Completion Criteria: <br />This task is considered complete upon the completion or booking and scheduling of the <br />deliverables, given media requirements in some instances for upfront payment and when the <br />Santa Ana Project Manager signs the task completion letter. Planned completion and <br />implementation will be by end of November 2018. <br />TASK 4-C: MEDIA PROMOTIONS (SPRING 2019 <br />Objective: <br />Develop and implement media promotions and concentrated publicity outreach to local print, <br />online, broadcast and/or theater/cinema outlets to promote ROC programming elements, the <br />Promise to Prepare initiatives and the calendar of activities. <br />Task Description: <br />Develop and implement media promotions including, but not limited to, management and <br />enhancement of the ROC smartphone app, advertising and/or online promotions, video PSA <br />creation and media outreach to local outlets to direct OC residents to commit to preparedness <br />steps. Task includes ongoing measurement and tracking of promotional elements. <br />Activities will include: <br />Publicity/Media Outreach — conduct outreach to targeted local media to achieve a <br />minimum of two earned or sponsored placements during the contract period. <br />Video PSA — leverage existing :30 -second video PSA via Animoto or similar application <br />from Task 4-B and focus on efforts to expand exposure of ROC via additional <br />placements within the OC community via the ROC website, YouTube channel, city <br />websites, local public access stations, selected regional theatre venues, etc. <br />Responsibilities: <br />WBC shall: <br />a. Develop the initiative and seek plan and program approval from the Santa Ana Project <br />Manager in alignment with the ROC Steering Committee <br />b. Execute the promotions in accordance with the approved plan <br />Santa Ana shall: <br />a. Approve plan and promotion elements <br />Completion Criteria: <br />This task is considered complete upon the completion or booking and scheduling of the <br />deliverables, given media requirements in some instances for upfront payment and when the <br />Santa Ana Project Manager signs the task completion letter. Planned completion and <br />implementation will be by the end of April 2019. <br />TASK 4-D: SOCIAL MEDIA $ BROADCAST VIDEO PROMOTION (FALL 2018) <br />Objective: <br />12 <br />