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Task Description: <br />Design and produce a minimum of three graphic designs (animal graphics or other) approved <br />by the Project Manager and then research and secure geo-targeted digital/online advertising <br />(delivering a minimum of two million impressions) to drive awareness and promote S4 mobile <br />app downloads. <br />Responsibilities: <br />WBC shall: <br />a. Create and produce three graphic designs and secure a minimum of media placements <br />as described above <br />Santa Ana shall: <br />a. Review and approve the three graphics and the secured media opportunities <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables; the pre -purchase of <br />negotiated advertising and/or sponsored space and when the Santa Ana Project Manager <br />signs the task completion letter. Planned completion is May 2019. <br />TASK 4: S4 MOBILE APP MANAGEMENT & GENERAL PROMOTION <br />Objective: <br />Continue to develop, update, expand and promote the campaign's S4 mobile app to enhance <br />content, functionality and accessibility, as well as to support downloads. <br />Task Description: <br />See sub -tasks for specifics. <br />Responsibilities: <br />See sub -tasks for specifics. <br />Completion Criteria: <br />This task is considered complete when budgeted sub -tasks have been completed in their <br />respective entirety. <br />TASK 4-A: S4 MOBILE APP DEVELOPMENT & PROMOTION (FALL 2018) <br />Objective: <br />Update, manage, maintain and track the campaign's mobile app content, platform and <br />performance 24/7 in accordance with approved processes and protocols. In addition, support <br />promotional efforts that encourage and drive downloads. This includes developing and/or <br />updating one promotional flyer (8.5" x 11 ") and one promotional "business card" as <br />handouts/giveaways that guide community members/users to the app and highlight app <br />capabilities. <br />Task Description: <br />10 <br />