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Key Plan Objectives <br />1. PROTECT, ENHANCE & TRANSFORM2. ADDRESS PRIORITIES3. BUILD ON ASSETS <br />•Further the draft General Plan core •Provide opportunities for people of all •Capitalize on the presence of the new <br />values of Health, Equity, income ranges to find suitable OC Streetcar. <br />Sustainability, Culture, and housing options in Santa Ana. <br />Education. <br />•Preserve and improve the character •Accommodate and encourage a range •Be the authentic Downtown for all of <br />and integrity of existing of businesses that provide goods and Orange County. <br />neighborhoodsand districts.services locallyfor Santa Ana <br />residents (“Mini Main Street”). <br />•Recognize incompatibilities related to •Promote access and linkages to parks, •Accommodate businesses that <br />the interface of higher and lower leisure amenities, and open space.capture the tourist market to regional <br />development intensity.destinations. <br />•What kind ofCity do we want to be? •Preserve industrial land for •Identify and prioritize “Development <br />(Regional, State, National, productive manufacturing and Ready” areas. <br />International)emerging technology uses, and for <br />businesses that provide skilled jobs. <br />•Concentrate development along •Capitalize on economicpotential <br />transit corridors to promote along City boundaries. <br />alternative modes of transportation. <br />City of <br />Santa Ana <br />10.16.18 <br />