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zo <br />Afterword by Madeleine Spencer <br />Santa Ana Business Council Lead Consultant <br />Santa Ana Business Council is inspired by <br />city -building and sustainable community <br />development, which is the ability to make <br />development choices which respect the <br />relationship between the three "E's": <br />Economy - Economic activity should serve the <br />common good, be self -renewing, and build <br />local assets and self-reliance. <br />Ecology - Humans are part of nature, nature <br />has limits, and communities are responsible for <br />protecting and building natural assets. <br />Equity - The opportunity for full participation <br />in all activities, benefits, and decision-making <br />of a society. <br />Our business council members are champions <br />for community -building and we continue to <br />work with our partner BID to build our <br />Downtown community on all fronts. <br />Whether it is our Downtown Merchants <br />bringing in local community for free Rooftop <br />Cinema, telling our merchants' "American <br />Dream" stories, watching our youth soar as <br />they celebrate Downtown Spirit Awards, or <br />seeing the smiles on the faces of businesses <br />working to bridge the gap between the public <br />and private sectors, setting the stage for the <br />district's assured economic and cultural <br />presence. <br />Entering the BID I never expected to find a city <br />so full of resources nor the amazing network of <br />old and new businesses, industries, and experts <br />from many fields. I never expected to see and <br />meet so many of the city's emerging leaders. <br />Since beginning to work in the downtown, I <br />have built relationships, found new confidants <br />and personal best friends, something I never <br />expected. The experience of city -building has <br />been phenomenal for me. <br />Most importantly, I have had the awesome <br />opportunity to really get to know our district <br />this year. This has taught me so much about the <br />small business people who have dedicated their <br />whole lives to this city, people who come to <br />work every single day with only a wish and a <br />prayer. Their only prayer is that when they open <br />shop each day, customers will walk through <br />that door and keep the Downtown in business. <br />This kind of belief and tenacity is what keeps <br />the whole city afloat. This perseverence within <br />a city needs to be championed and it is <br />who have made money after a great downtown something that no money can buy. <br />event, we are excited to see our business <br />community work together to shape and activate <br />our dynamic capitol city at the center of the <br />Orange County region. <br />Santa Ana Business Council will continue <br />Lead Consultant <br />Santa Ana Business Council <br />12A-36 <br />