75B - PH - TUSTIN AND 4TH ST - Laserfiche WebLink

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F. General Plan Amendment No. 2018-05 has been filed to amend the General Plan to change the land use designation of the property at 301 North Tustin Avenue from Professional and Administrative Office (PAO) to General Commercial (GC). In addition, the City of Santa Ana is proposing to change the land use designation of the properties at 431 North Tustin Avenue and 2321 East 4t' Street from Professional and Administrative Office (PAO) to General Commercial (GC) and to update text portions of the City's Land Use Element to reflect this change. 1. The existing General Plan land use designation for the project area is Professional & Administrative Office (PAO) which are typically in areas that are in close proximity to freeways allow for professional and/or administrative offices, with floor area ratio intensity ranges from 0.5 to 1.0. 2. The proposed General Plan land use designation for the project area is General Commercial (GC) which applies to commercial corridors and major arterial roadways in the City, allows for facilities and services including shopping, recreation, cultural and entertainment activities and the floor area ratio intensity ranges from 0.5 to 1.0. 3. The general plan amendment will support several goals and policies f e era - an, i ding nT ent, Economic Dev I p nt E en i culato ElemUrban Design Ele a t. a ific, en I P dent Goal 1 to pro •te a bala • o s addresmunity needs. y 1 0 to rage t tion ocial centers at arterial roadway intersections in commercial districts. Land Use Element Goal 2 to promote land uses that enhance the City's economic and fiscal viability. Policy 2.4 supporting pedestrian access with an enhanced pedestrian walkway. Furthermore, the project is consistent with Policy 2.8, to promote rehabilitation of commercial properties, and encourage increased levels of capital investment. Policy 2.9 supporting developments that create a business environment that is safe and attractive. Policy 5.5 to encourage development that is compatible with and supporting of surrounding land uses. The commercial center and its operations are compatible with the surrounding commercial and professional businesses. Economic Development Goal 2 to maintain and enhance the diversity of the City's economic base. Specifically, Policy 2.3 to encourage the development of mutually beneficial and supportive business clusters within the community. Economic Development Goal 4 to expand the tax base of local government to improve and maintain the level of public services. Policy 4.1 to target business attraction and retention resources towards firm with high positive net revenue implications for local government, particularly those engaged in business -to -business taxable sales transactions. 75B-26