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Strategic DNA Statement <br />To Whom You Most Appeal:For those seeking the energy of an urban and artistic setting, <br />Frame of Reference: Santa Ana, Orange County’s downtown and county seat, <br />Point-of-Difference:welcomes the celebration and understanding for all <br />(people, perspectives, religions, ideas) <br />Benefit:and elevates cultures and everyday narratives into a colorful, vivid <br />sensory experience. <br /> <br />