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Economic Prosperity Element December 4, 2018 GOAL 3: Promote a business friendly environment where businesses thrive and build on Santa Ana's strengths and opportunities. Policy 3.1 Leverage Historic and Cultural Assets. Market the City's historic and cultural assets to increase the attraction of businesses and their employees to Santa Ana's places and destinations. I C, S Policy 3.2 City Branding. Promote Santa Ana as a "Smart City" and regional leader in sustainability, equity, innovation, place making, collaboration, and community pride in products Made in Santa Ana. I C, Eq, S Policy 3.3 Mitigate Impacts. Promote sustainable and equitable land uses that proactively mitigates negative impacts on existing residents and businesses. I H, Eq, S Policy 3.4 Complete Communities. Encourage the development of "complete communities" that provide a range of housing, services, amenities, and transportation options to support the retention and attraction of a skilled workforce and employment base. I C, H, Eq, S Policy 3.5 Simplify the Process. Provide a streamlined development process and assist businesses with permit processing. I Eq, Ed Policy 3.6 Responsive to Trends. Maintain flexible and up-to-date land use regulations that are responsive to changing business trends, best practices, technological advancements, and community needs. I Eq, Ed Policy 3.7 Facilitating Investment. Promote a solution -based customer focus in order to facilitate additional development and investment in the community. I Eq, S, Ed Policy 3.8 Comprehensive Analysis of Land Use. Pursue a balance of fiscal and qualitative community benefits when making land use decisions. I H, Eq, S Policy 3.9 Civic Culture and Community Service. Facilitate a business culture that encourages community service and wellness programs for residents and employees. I C, H, Eq, S, Ed Policy 3.10 Rethinking Strip -commercial. Promote the creation of distinctive neighborhood serving districts through the renovation or redevelopment of existing strip -commercial development. I S Policy 3.11 Improve Image. Create vibrant public spaces through arts and culture projects that enhance urban quality of life, expand the tax base, and improve regional and community image. I C, H, S General Plan Policy Framework 65A-26 20