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Exhibit 4
<br />Santa Ana Business Council Proposed "Merchant Fund" Revenue FY 2017-2018 Budget
<br />PARKING Revenue
<br />$42,500
<br />Merchant Fund (Parking Revenue TOTAL
<br />W0,00
<br />PARKING Expenses
<br />$15,000
<br />Administrative/ Personnel Costs
<br />$18,000
<br />Consu (ting Services,
<br />$12,500
<br />Contractors/ProfesslenalServices
<br />$23,300
<br />GrantVIricer, Specialized Nonprofit Accountant
<br />$12,500
<br />Meetings/StakeholderGroupsfrraining
<br />$20,000
<br />Entrepreneurship and Small Business Education Development
<br />$10,000
<br />Markeling(Promotions
<br />$9,700
<br />Building Downtown Business &Community Engagement Team, Internship Program
<br />$7,500
<br />EventsfEntertainment/Sponsorships
<br />$14,000
<br />Downtown Activadon,Circulation, Flows, Urban Tacticatism, Pilot Projects
<br />communications
<br />$15,000
<br />News, Print Media, Photography, Videography, Social Media Support Services
<br />TOTAL
<br />$100,000
<br />Downtown Inc. Proposed "Merchant Fund" Revenue FY 2017.2018 Budget
<br />PARKING Revenue
<br />Merchant Fund (Parking Revenue TOTAL $100,000
<br />PARKING Expenses
<br />Personnel Costs
<br />$42,500
<br />Director, Administrative Support
<br />Contractors/Professional Services
<br />$15,000
<br />Event Producers, Program Coordinators, Production Staff
<br />Meetings/StakeholderGroups/Training
<br />$12,500
<br />Restaurant Assoc„ Arts Meetings, Staff & Stakeholder Development
<br />Marketing/Promotions/Events
<br />$12,500
<br />4laps, Guides, Savor Santa Ana, Anwalk
<br />Communication
<br />$10,000
<br />Newsletter, Social Media, Translation, Design, tide -os, Photos
<br />OfFce/Operalions/Technology
<br />$7,500
<br />Office Supplies, Web hosting, Subscription Technology Software
<br />TOTAL $100,000
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