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REQUEST FOR <br />COUNCIL ACTION <br />CITY COUNCIL MEETING DATE: <br />JANUARY 15, 2019 <br />TITLE: <br />APPROVAL OF TERMS FOR RESIDENT <br />VEHICLE INCENTIVE PROGRAM (VIP) <br />(STRATEGIC PLAN NO. 3,3C) <br />CITY MA AGER <br />RECOMMENDED ACTION <br />CLERK OF COUNCIL USE ONLY: <br />APPROVED <br />❑ As Recommended <br />❑ As Amended <br />❑ Ordinance on 1 s Reading <br />❑ Ordinance on 21d Reading <br />❑ Implementing Resolution <br />❑ Set Public Hearing For <br />CONTINUED TO <br />FILE NUMBER <br />Approve Terms of Resident Vehicle Incentive Program as agreed upon after deliberation of <br />the City Council. <br />2. Direct Staff to draft terms into an Agreement for consideration at the February 5, 2019 City <br />Council meeting. <br />DISCUSSION <br />As a means to spur growth of the local tax base and to encourage Santa Ana residents to "buy <br />local", the City is working closely with the Orange County Auto Dealers Association (OCADA) to. <br />develop a specific incentive program aimed to entice residents to buy their vehicles in Santa Ana. <br />With that in mind, the City of Santa Ana is introducing the Resident Vehicle Incentive Program <br />(VIP) that will incentivize Santa Ana residents to purchase a car and/or truck from one of 10 <br />franchised Santa Ana auto dealers who are members of OCADA. - <br />On July 17, 2018, the City Council directed staff to further develop the "Shop Santa Ana Program" <br />by adding incentives for the Santa Ana residents to purchase a car within Santa Ana. On August <br />20, 2018, the Economic Development, Infrastructure, Budget and Technology (EDIBT) Council <br />Committee further defined the Vehicle Incentive Program and directed staff to bring proposed terms <br />to the City Council for discussion and approval. The terms were introduced at the December 18, <br />2018 City Council Meeting, but continued at the request of OCADA. Staff has since continued to <br />work with OCADA and has further refined the terms of the Program. <br />As designed, the VIP provides a rebate to a Santa Ana resident who purchases a car or truck from <br />a franchised Santa Ana auto dealer. The Program will become a new component of the City's <br />existing "Shop Santa Ana" initiative by encouraging residents to continue to buy locally. The VIP <br />has been developed to avoid leakage of local automotive purchases to outside jurisdictions and <br />would ensure that future revenue generated by this sector will be available to provide vital City <br />services. <br />65C-1 <br />