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REQUEST FOR <br />COUNCIL ACTION <br />CITY COUNCIL MEETING DATE: <br />MARCH 19, 2019 <br />TITLE: <br />PUBLIC HEARING TO APPROVE <br />AGREEMENT WITH 10 FRANCHISED <br />VEHICLE DEALERS IN SANTA ANA FOR <br />ESTABLISHMENT OF THE RESIDENT <br />VEHICLE INCENTIVE PROGRAM (VIP) IN <br />THE ANNUAL AMOUNT OF $1,700,000, NOT <br />TO EXCEED $8,500,000 OVER 5 YEARS <br />(STRATEGIC PLAN NO. 3,3C) <br />CITY MANAGER <br />RECOMMENDED ACTION <br />CLERK OF COUNCIL USE ONLY: <br />:••:• 9 <br />❑ As Recommended <br />❑ As Amended <br />❑ Ordinance on 151 Reading <br />❑ Ordinance on 2nd Reading <br />❑ Implementing Resolution <br />❑ Set Public Hearing For <br />CONTINUED TO <br />FILE NUMBER <br />1. Conduct a Public Hearing required pursuant to California Government Code 53083. <br />2. Authorize the City Manager and Clerk of the Council to execute an agreement with Orange <br />County Auto Dealers Association (OCADA) comprised of: Audi South Coast, Crevier BMW, <br />Crevier Mini, Freeway Honda, Guaranty Chevrolet, Lincoln South Coast, Subaru Orange <br />Coast, Tom's Truck Center, Volkswagen South Coast, Volvo of Orange County to establish <br />the Resident Vehicle Incentive Program (VIP) for the period of April 1, 2019 to March 31, <br />2021, with one 2 -year extension option and one additional year option, for a total of <br />$1,700,000 per year of the agreement, for an amount not to exceed $8,500,000 over a five <br />year period, subject to non -substantive changes approved by the City Manager and City <br />Attorney. <br />3. Authorize $25,000 annually for the administration of the Resident VIP program to be <br />budgeted in the Sales Rebate account (no. 01118825-62300). <br />4. Approve an appropriation adjustment to allocate funds in the amount of $440,000 from the <br />General Non -Departmental Reserve for Appropriation account (no. 01105015-69000) and <br />appropriate the same amount to the Community Development Agency, Sales Tax Rebate <br />account (no. 01118825-62300) for the Resident Vehicle Incentive Program for expenditure <br />in FY 2018-19. <br />At the December 18, 2018 City Council meeting, the City Council directed staff to finalize the terms <br />of the Resident Vehicle Incentive Program (VIP). The VIP is a means to spur growth of the local <br />75B-1 <br />