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PROGRAM GUIDELINES <br />RESIDENT VEHICLE INCENTIVE PROGRAM <br />EXHIBIT 3 <br />As a means to spur growth of the local tax base and to encourage Santa Ana residents <br />to "buy local", the City has developed the Resident Vehicle Incentive Program (VIP) that <br />incentivizes Santa Ana residents to purchase a car and/or truck from one of 10 franchised <br />Santa Ana auto dealers. <br />The VIP provides a $500 rebate to a Santa Ana resident who purchases a new or pre- <br />owned car or truck from a franchised Santa Ana auto dealer. The Program is a new <br />component of the City's existing "Shop Santa Ana" initiative by encouraging residents to <br />continue to buy locally. The VIP has been developed to avoid leakage of local automotive <br />purchases to outside jurisdictions and would ensure that future revenue generated by this <br />sector will be available to provide vital City services. <br />Program Objectives <br />• Reinvest in the local economy. <br />■ Incentivize residents to shop local. <br />• Avoid leakage of automotive purchases to other cities. <br />• Maintain a strong retail sales base in the City. <br />Buy Local <br />The Resident Vehicle Incentive Program (VIP) has been designed to encourage residents <br />to purchase or lease a car or truck from one of the 10 franchised auto dealers in the City <br />of Santa Ana. A list of eligible dealerships is provided below. <br />Eligible Dealerships <br />1. Audi South Coast —1425 Auto Mall Drive, Santa Ana, CA <br />2. Crevier BMW —1500 Auto Mall Drive, Santa Ana, CA <br />3. Crevier Mini — 1455 Auto Mall Drive, Santa Ana, CA <br />4. Freeway Honda — 1505 Auto Mall Drive, Santa Ana, CA <br />5. Guaranty Chevrolet — 711 17th Street, Santa Ana, CA <br />6. Lincoln South Coast — 1405 Auto Mall Drive, Santa Ana, CA <br />7. Subaru Orange Coast — 1350 Auto Mall Drive, Santa Ana, CA <br />8. Tom's Truck Center — 909 N Grand Avenue, Santa Ana, CA <br />9. Volkswagen South Coast — 1450 Auto Mall Drive, Santa Ana, CA <br />10.Volvo of Orange County— 1400 S Dan Gurney Drive, Santa Ana, CA <br />75B-15 <br />