09-24-18_FULL PACKET - Laserfiche WebLink

Home Browse Search

Resolution No. 2018-xx Page 2 of 5 the Bristol Street corridor is a major arterial street, vehicles travel at a higher speed than non-arterial streets. Allowing the sign to exceed the seven-foot height will promote superior visibility for advertising for vehicles traveling the corridor. The size of the shopping center is close to the 15 acres that is required to allow the proposed 15-foot tall freestanding sign. Surrounding developments of a similar size and use already provide taller signs that make the center more visible to patrons. Approval of the variance would create opportunities on the project site to advertise the services provided by the tenants, while the revitalization of the site through tenant improvements is occurring. 2. That the granting of a variance is necessary for the preservation and enjoyment of one or more substantial property rights. The granting of the variance is necessary for the preservation and enjoyment of substantial property rights. The ability to provide additional signable area and visibility to customers of the shopping center will allow the tenants to remain competitive with surrounding businesses. Additionally, granting the variance also allows the property owner the ability to preserve substantial property rights since the development of the site has always been an integrated shopping center since 1986, and has always maintained the property in compliance with all requirements of the SAMC. 3. That the granting of a variance will not be materially detrimental to the public welfare or injurious to surrounding property. The granting of the variance will not be detrimental to the public or surrounding properties. The sign is intended to be consistent with the surrounding integrated shopping centers. The sign will not incorporate any flashing or moving elements that may distract motorists or passersby. Additionally, the structure of the sign is designed to be consistent with the materials and color schemes of those used in the facades of the buildings in the development. Moreover, the site is located in an exclusively commercial area with residential communities located in the immediate vicinity, but at a distance from the proposed sign location. 4. That the granting of a variance will not adversely affect the General Plan of the City. The project will not adversely affect the General Plan as the proposed signage is consistent with several goals of the 3-8