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the contract period. The outreach team looks forward to reaching the milestone of 500,000 <br />promises by the end of the contract period. <br />Task Description: <br />The promotion includes the ongoing public pronouncement that ROC will achieve tangible <br />steps towards preparedness, or documented "Promises to Prepare," from Orange County <br />residents, businesses and community members. This will be achieved through public outreach <br />and media promotions including, but not limited to, the ROC Preparedness Bucket List <br />program, Ready Sundays, video public service announcements (PSAs), smartphone app <br />management and enhancements, and paid and/or earned media outreach. <br />Responsibilities: <br />See sub -tasks for specifics. <br />Completion Criteria: <br />This task is considered complete when all budgeted sub -tasks have been completed in their <br />respective entirety and when the Santa Ana Project Manager signs the task completion letter. <br />TASK 4-A: ROC EMERGENCY PREPAREDNESS BUCKET LIST <br />Objective: <br />Plan, develop and implement concept, distributing a minimum of 2,000 branded five -gallon <br />ROC emergency preparedness buckets to Orange County community members. (Note: WBC <br />in collaboration with the Santa Ana Project Manager will seek to expand the number of <br />distributed buckets through partnering/sponsorship efforts with Lowe's and/or Home Depot). <br />Task Description: <br />Expand and enhance the existing Preparedness Bucket List program momentum that <br />encourages Orange County residents to add preparedness to their "bucket list" — i.e. making <br />sure residents receive a bucket and begin gathering emergency kit items. The ROC -branded <br />buckets will be selectively promoted and distributed to OC community members as a <br />demonstration of a simple preparedness step with suggestions included of what key <br />emergency kit items to place within it. Along with serving as a tangible action step toward <br />preparedness, the bucket concept offers numerous promotional opportunities via publicity, the <br />website, social media and other ROC communication channels. An initial quantity of 2,000 <br />branded buckets will be produced. WBC and the ROC team will also seek to expand the <br />program and number of buckets to be distributed via corporate partnerships and sponsorships. <br />Responsibilities: <br />WBC shall: <br />a. Plan and develop the program with approval from the Santa Ana Project Manager in <br />alignment with the ROC Steering Committee <br />b. Execute the program in accordance with approved plans <br />Santa Ana shall: <br />a. Approve initiative concepts and materials <br />b. Support and facilitate partnering and sponsorship efforts <br />10 <br />25B-14 <br />