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TASK 4-C: MEDIA PROMOTIONS (SPRING 2020 <br />Objective: <br />Develop and implement media promotions and concentrated publicity outreach to local print, <br />online, broadcast and/or theater/cinema outlets to promote ROC programming elements, the <br />Promise to Prepare initiatives and the calendar of activities. <br />Task Description: <br />Develop and implement media promotions including, but not limited to, enhancing the ROC <br />smartphone app, advertising and/or online promotions, video PSA creation and media <br />outreach to local outlets to direct OC residents to commit to preparedness steps. Task includes <br />ongoing measurement and tracking of promotional elements. <br />Activities will include: <br />a. Emergency -Specific Outreach — based on feedback from the Fall 2019 wildfire <br />preparedness campaign, this spring campaign will focus on any specific potential <br />emergencies that are specific to the time period. We will also tap into the Steering <br />Committee for ideas and specific direction that is pertinent to the specific time period of <br />Q1-2020. <br />b. Video PSA — leverage existing video PSA via Final Cut Pro or similar application from <br />Task 4-13 and focus on efforts to expand exposure of ROC via additional placements <br />within the OC community via the ROC website, YouTube channel, city websites, local <br />public access stations, selected regional theatre venues, etc. <br />Responsibilities: <br />WBC shall: <br />a. Develop the initiative and seek plan and program approval from the Santa Ana Project <br />Manager in alignment with the ROC Steering Committee <br />b. Execute the promotions in accordance with the approved plan <br />Santa Ana shall: <br />a. Approve plan and promotion elements <br />Completion Criteria: <br />This task is considered complete upon the completion or booking and scheduling of the <br />deliverables, given media requirements in some instances for upfront payment and when the <br />Santa Ana Project Manager signs the task completion letter. Planned completion and <br />implementation will be by the end of March 2020. <br />TASK 4-13: SOCIAL MEDIA & BROADCAST VIDEO PROMOTION (FALL 2019) <br />Objective: <br />Create and distribute a series of videos that emphasis the P2P campaign with time -sensitive <br />themes emphasizing the dangers of wildfires and importance of honoring evacuation notices. <br />12 <br />25B-16 <br />