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TASK 5: EDUCATION -BASED OUTREACH AND MEDIA RELATIONS <br />Objective: <br />Continue to execute activities with OC education organizations, schools and after -school <br />programs to support ROC emergency preparedness efforts and the Promise to Prepare <br />initiative. This includes leveraging, as needed, the previously created Ready Fox character - <br />based programming/assembly. Also included in this task is a dedicated media relations effort <br />designed to identify and secure editorial placements with OC- and LA -based news outlets. <br />Task Description: <br />See sub -tasks for specifics. <br />Responsibilities: <br />See sub -tasks for specifics. <br />Completion Criteria: <br />This task is considered complete when all budgeted sub -tasks have been completed in their <br />respective entirety. <br />TASK 5-A: MEDIA RELATIONS OUTREACH (AUG-OCT 2019 <br />Objective: <br />Apply the "Three Cs" of media relations —1) Communicate news about the ReadyOC <br />campaign, 2) Capitalize on news of the day pertaining to readiness, and 3) Create news about <br />the ReadyOC campaign — in support of educational programming, family preparedness <br />planning and the overall Promise to Prepare initiative. <br />Task Description: <br />Implement a monthly effort to identify, craft, coordinate and deliver stories about preparedness <br />in Orange County in ways that help secure editorial coverage by print, digital/online, radio and <br />television news outlets. Efforts will also be made to offer county resources — Fire and PD <br />chiefs, subject matter experts, elected officials — to reporters and producers when news <br />attention is trained on emergencies and threats. At least one story relating to ReadyOC and/or <br />preparedness will be crafted each month. <br />Responsibilities: <br />WBC shall: <br />a. Develop the initiative and seek plan (and creative, if needed) approval from the Santa <br />Ana Project Manager in alignment with the ROC Steering Committee <br />Santa Ana shall: <br />a. Approve plan and activities <br />Completion Criteria: <br />This task is considered complete upon purchase and implementation of the bus advertising <br />and when the Santa Ana Project Manager signs the task completion letter. Completion is <br />planned to occur by October 2019. <br />14 <br />25B-18 <br />