25B - AGMT PUBLIC AWARENESS CAMPAIGNS

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First Amendment to Agreement with Westbound Communications, Inc. July 2, 2019 Page 2 community, and raise the awareness level, for reporting suspicious activity, persons, or objects to the local authorities. Marketing strategies include the development of website and smart phone applications for both campaigns, printed brochures and promotional materials, public service announcements, and displays for community outreach events. This original agreement was approved for one year with two one-year renewal options contingent upon the receipt of a UASI Grant Award for the FY18 and FY19 grant programs. The FY18 UASI Grant award has been received and project funds are sufficient to support the next cycle of the campaigns. The first one-year renewal has been exercised and the proposed budget for the scope of work being added meets the previously outlined and approved budget incorporated into the total agreement amount of $1,335,000. During this year of the agreement, Westbound Communication will implement a revised scope that includes several micro -campaigns, such as the School Assemblies Outreach Program, Public Trauma and Active Shooter Training Program, and the Pet Preparedness Program. Westbound Communications will also continue to maintain the campaign websites and conduct updates to the social media platforms. The cost for this revised scope will be covered by the original three-year agreement amount of $1,335,000. Therefore, staff is not seeking an increase to the original agreement amount. STRATEGIC PLAN ALIGNMENT Approval of this item supports the City's efforts to meet Goal # 1 Community Safety, Objective #6, (enhance Public Safety integration, communications and community outreach). FISCAL IMPACT There is no fiscal impact section associated with this item. This amendment only changes.the scope of the agreement. 1 �2Lentin Chief of Police Santa Ana Police Department Exhibit. 1. First Amendment to Agreement with Westbound Communications, Inc. 25B-2