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initiative during the year. Meanwhile, a list of PIOs will be built with the goal of establishing <br />complementary relationships where social media posts are shared and new audiences are <br />reached with the ROC message through the followers of key PIOs. <br />Task Description: <br />Continue momentum in expanding and leveraging key partnerships to help provide <br />opportunities, extensions, and ongoing support for ROC. Activities include: <br />a. Secure and promote partnerships that promote ROC and preparedness efforts across <br />OC — continue to leverage and refine the designated CAC ambassadors to facilitate and <br />deepen relationship efforts while also making requests for in -kind donations and <br />support. <br />b. Build List of PIOs — build a database of PIOs for as many government jurisdictions as <br />possible — cities, water districts, fire departments, police departments, etc. — and ask <br />them to share messages about preparedness. <br />c. Presentations — Make presentations to key groups that are linked to preparedness <br />efforts. The ReadyOC outreach team will make a minimum of two presentations to <br />groups such as OCEMO, Interfaith Council, Water Continuity Group, PD Chiefs, <br />Chambers of Commerce, etc.in support of ROC and with a goal of promoting <br />partnerships and message sharing. <br />Responsibilities: <br />WBC shall: <br />a. Develop and implement the program with approval from the Santa Ana Project Manager <br />in alignment with the ROC Steering Committee <br />Santa Ana shall: <br />a. Approve the program and promotional efforts <br />Completion Criteria: <br />This task will be implemented throughout the performance period and when the Santa Ana <br />Project Manager signs the task completion letter. Completion is planned to occur by April 2020 <br />TASK 8: WEBSITE. SOCIAL MEDIA & MOBILE OUTREACH AND MAINTENANCE <br />Objective: <br />Update, manage, host and maintain the ReadyOC.org website and provide recommendations <br />for updates to improve the user experience and functionality. Also update, manage and <br />maintain campaign social media channels 24/7 during the contract term. Website and social <br />media will be leveraged to continue to support the campaign's public awareness and <br />engagement activities. <br />Task Description: <br />See sub -tasks for specifics. <br />Responsibilities: <br />See sub -tasks for specifics. <br />25B-26 <br />22 <br />