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TASK 4-A: S4 MOBILE APP DEVELOPMENT $ PROMOTION (FALL 20191 <br />Objective: <br />Update, manage, maintain and track the campaign's mobile app content, platform and <br />performance 24/7 in accordance with approved processes and protocols. In addition, support <br />promotional efforts that encourage and drive downloads. This includes developing and/or <br />updating one promotional flyer (8.5" x 11"), business cards, and creating one additional <br />collateral piece that helps guide community members/users to the app and highlight app <br />capabilities. <br />Task Description: <br />Maintain the campaign's mobile app through daily and weekly management, maintenance and <br />measurement. <br />Responsibilities: <br />WBC shall: <br />a. Update content as appropriate <br />b. Manage the hosting of the mobile app platform <br />c. Develop and/or update and produce one promotional flyer and one additional collateral <br />piece for community distribution in hard copy and digitally <br />Santa Ana shall: <br />a. Approve app updates, management activities, and promotional support materials <br />Completion Criteria: <br />The task is considered complete upon the completion of deliverables and when the Santa Ana <br />Project Manager signs the task completion letter in October 2019. <br />TASK 4-13: S4 MOBILE APP DEVELOPMENT & PROMOTION (SPRING 2020) <br />Objective: <br />Update, manage, maintain and track the campaign's mobile app content, platform and <br />performance 24/7 in accordance with approved processes and protocols. In addition, support <br />promotional efforts that encourage and drive downloads. <br />Task Description: <br />Maintain the campaign's mobile app through daily and weekly management, maintenance and <br />measurement. <br />Responsibilities: <br />WBC shall: <br />a. Update content as appropriate <br />b. Manage the hosting of the mobile app platform <br />c. Develop and/or update and produce one promotional flyer and one additional collateral <br />piece for community distribution in hard copy and digitally <br />Santa Ana shall: <br />a. Approve app updates, management activities, and promotional support materials <br />ii <br />25B-42 <br />