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b. Develop and produce one video with approval from the Steering Committee. <br />c. Host the KeepOCSafe.org microsite. <br />d. Manage one technical and content microsite platform update a month. <br />e. Manage the weekly and monthly reporting of campaign measurement <br />Santa Ana shall: <br />a. Approve microsite updates and management activities, along with social media platform <br />elements. <br />Completion Criteria: <br />The task is considered complete upon the completion of deliverables and when the Santa Ana <br />Project Manager signs the task completion letter in September 2019. <br />TASK 5-13: S4 SOCIAL MEDIA & MICROSITE MANAGEMENT (OCT-DEC 2019) <br />Objective: <br />Update, manage and maintain the campaign's social media channels technical and content <br />platforms 24/7, all in accordance with the approved processes and protocols for each medium. <br />In addition, update, manage and maintain the KeepOCSafe.org microsite technical and content <br />platforms. The microsite will continue to support the campaign's public awareness and <br />engagement activities. <br />Task Description: <br />Maintain the campaign's Twitter, Instagram and YouTube social media platforms through daily <br />and weekly content updates, management, maintenance and measurement. This includes, but <br />is not limited to, content research and updates; social media plan; protocol and tracking; and <br />measurements of impressions and website traffic. Create and implement at least one Final Cut <br />Pro or other video/photo presentation. <br />Host and maintain the KeepOCSafe.org microsite through weekly and monthly technical and <br />content platform updates. These include, and are not limited to, event and backpack display <br />schedules, photos, media coverage, link updates and more. <br />Responsibilities: <br />WBC shall: <br />a. Share content including, but not limited to, videos, graphics, links and photos, via the <br />campaign's Twitter, Instagram and YouTube platforms a minimum of 10 times per week. <br />b. Develop and produce one video with approval from the Steering Committee. <br />c. Host the KeepOCSafe.org microsite. <br />d. Manage one technical and content microsite platform update a month. <br />e. Manage the weekly and monthly reporting of campaign measurement <br />Santa Ana shall: <br />a. Approve microsite updates and management activities, along with social media platform <br />elements. <br />13 <br />25B-44 <br />