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EXHIBIT 1 <br />n"n:i <br />Non McKay <br />NC <br />4. Approach & Response to Scope of Services <br />Go8's rent reasonable program uses an automated hedonic valuation model (in this context hedonic <br />price analysis determines how the price of a unit varies with its characteristics) to identify and <br />compare the program subject unit to the most similar private market rental property units within a <br />specific geographic radius. Some key features are: <br />Dollar For Dollar Adjustments — Go8 uses a true market -based methodology which <br />overcomes the inherent artiEicial numerical "value" assigned to point based comparables <br />because of unknown variables. Go8 fine-tunes the rent reasonableness process, allowing <br />dollar for dollar adjustments based on the critical market factors that impact rent in your <br />area, ensuring an "apples -to -apples" rent comparison. <br />Integrated Comparable Rental Data — Go8 <br />gathers, organizes, and maintains a database of <br />market -based comparable units. The primary <br />source of comparable data included in the <br />Go8 product is open market rental data. Go8 <br />incorporates ongoing real-time data mining of <br />open market rental data from over 300 rental <br />listing websites and newspapers. This ensures <br />a statistically accurate rental database that is <br />current with daily updates (not more than 12 <br />months old). The data is harvested <br />electronically with proprietary technology as <br />well as manually by dedicated data analysts. <br />The open market comparables are appended <br />with local tax assessor information (when <br />available) along with market assumptions on <br />utilities and amenities thereby assuring an <br />accurate and verified rental. <br />w0sites <br />ir. <br />trulia <br />?449nfnes g' ve1[0w pages <br />Im ft <br />Newspapers 4W'M For Reat 5190s <br />tandlo-ds and Tenants <br />Download Current PHA Rental Data -- In many cases, a PHA may already have a file or <br />database of valid comparables. The Go8 database can be populated with these comparables. <br />Go8 requires that the comparables are provided in a prescribed Excel format. They are <br />loaded into the database as part of the software installation process. In addition to uploading <br />the PHA's current database of comparables, a PHA may add individual comparable unit <br />information on an ongoing basis if it so chooses. <br />Santa Ana Housing Authority <br />Informal Request for Proposals: Rent Reasonableness Software <br />12 <br />3-25 <br />