RESO 2019-16_DISCOVERY CUBE - Laserfiche WebLink

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The proposed signage is designed to be consistent and harmonious with the surrounding land uses and will not 3 contribute to visual or physical blight. The location and height of the signs are needed due to the orientation of the site toward the Santa Ana (1-5) Freeway. The freeways' development, with a combination of at -grade and below - grade configurations, limits visibility to the Cube. Additional building signage opportunities will maximize view of the site for pedestrians and cyclists on City streets and motorists on the freeway. Further, signage will be oriented toward traffic on the freeways, streets, and on -site travel lanes, which will minimize impacts on adjacent uses. The digital sign currently exists and will not be modified as part of this proposal. In the past, the Cube has on numerous occasions installed signage such as numerous rooftop inflatables on the building, leading to visual blight. As part of this program, rooftop inflatables and other signage not identified in this program will be prohibited, with the exception of the Bubblefest inflatable that will be installed for a three-week period during spring break each year. 2. The location of the proposed signage will not contribute towards a hazardous environment for pedestrians, cyclists or motorists on City streets or freeways. The proposed signs will be located on private property that is adjacent to the Santa Ana (1-5) Freeway as well as a major local arterial street (Main Street). The signs are designed to be in scale with the surrounding streetscape, which will minimize the potential for creating a hazardous environment for pedestrians, cyclists or motorists travelling in the immediate vicinity. Further, the new signs will not utilize illumination, which will minimize impacts to the surrounding uses. 3. The proposed signage is compatible with the scale, intensity, and site development characteristics on which it is proposed, which may be determined by height of existing or proposed buildings on -site; the quantity of freestanding buildings, facades, and street frontages; scale of buildings as they relate to pedestrian and vehicular access surrounding land uses and transportation corridors; visibility from streets, highways, pedestrian areas, rail corridors bikeways other transportation routes, parks, and other public spaces; architecture color(s), material(s), illumination, and other site characteristics; the nature of business activities conducted on -site; and, visibility from any property used or zoned for residential purposes.