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c, Provide campaign assessment and results <br />Santa Ana shall: <br />a. Approve the campaign and review progress/metrics reports <br />Completion Criteria: <br />This task is considered complete when the campaign is implemented and when the Santa Ana <br />Project Manager signs the task completion letter. Planned completion and implementation is <br />by the end of November 2019. <br />TASK 3-13: PET PREPAREDNESS INTEGRATED MICRO CAMPAIGN #2 <br />Objective: <br />Build and implement a second round "micro campaign" that again leverages the Pet <br />Preparedness theme to actively promote and drive downloads/traffic to the ROC mobile app <br />and ReadyOC.org site. <br />Task Description: <br />Create, distribute, manage and measure a digital, mobile and/or traditional media (i.e. bus <br />advertising, bus shelter or other) integrated campaign that seeks to drive trackable mobile app <br />downloads and/or website visits. The program will be for a minimum run of 4-8 weeks and will <br />feature the Pet Preparedness theme in static, illustrated and/or animated creative touting the <br />app/website. Mediums to be used may include mobile (i.e. CBS Mobile, Pandora, etc.), digital <br />(via OutFront Media, W4 and others) and/or traditional non -digital media channels. Specific <br />metrics will be developed and approved by the Project Manager prior to the micro campaign's <br />launch. <br />Responsibilities: <br />WBC shall: <br />a. Create the micro campaign and seek plan and program approval from the Santa Ana <br />Project Manager in alignment with the ROC Steering Committee <br />b. Implement and managed the approved campaign <br />c. Provide campaign assessment and results <br />Santa Ana shall: <br />a. Approve the campaign and review progress/metrics reports <br />Completion Criteria: <br />This task is considered complete when the campaign is implemented and when the Santa Ana <br />Project Manager signs the task completion letter. Planned completion and implementation is <br />by the end of March 2020. <br />TASK 4: PROMISE TO PREPARE (P2P) PROMOTION <br />Objective: <br />Extend and maintain the momentum of the P2P program. The emphasis will be on strong <br />public outreach presence, programming, media and marketplace exposure through the end of <br />