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Completion Criteria: <br />This task is considered complete upon the production of a minimum of 2,000 buckets and <br />when the Santa Ana Project Manager signs the task completion letter (distribution occurs <br />throughout the contract period). Planned completion of the bucket purchase will be by <br />September 2019. <br />TASK 4-13: MEDIA PROMOTIONS (FALL 2019) <br />Objective: <br />Develop and implement media promotions and concentrated publicity outreach to local print, <br />online, broadcast and/or theater/cinema outlets to promote ROC programming elements, the <br />Promise to Prepare initiatives and the calendar of activities. <br />Task Description: <br />Develop and implement media promotions including, but not limited to, enhancement of the <br />ROC smartphone app, advertising and/or online promotions, video PSA creation and media <br />outreach to local outlets to direct OC residents to commit to preparedness steps. Task includes <br />ongoing measurement and tracking of promotional elements. <br />Activities will include: <br />Wildfire -Focused Campaign — The 2019/2020 wildfire season is projected to be <br />significant so our fall promotion will draw attention to the situation and to helping <br />residents prepare for potential evacuations. Content will be created for placement on all <br />digital platforms while other efforts will boost and support messages and content <br />emanating from Orange County Fire Authority. <br />Video PSA — create at least one updated and engaging :30-second video PSA via Final <br />Cut Pro or similar application to increase exposure of ROC in OC community via the <br />ROC website, YouTube channel, city websites and potentially local public access <br />stations, selected regional theatre venues, etc. <br />Responsibilities: <br />WBC shall: <br />a. Develop the initiative and seek plan and program approval from the Santa Ana Project <br />Manager in alignment with the ROC Steering Committee <br />b. Execute the promotions in accordance with the approved plan <br />Santa Ana shall: <br />a. Approve plan and promotion elements <br />Completion Criteria: <br />This task is considered complete upon the completion or booking and scheduling of the <br />deliverables, given media requirements in some instances for upfront payment and when the <br />Santa Ana Project Manager signs the task completion letter. Planned completion and <br />implementation will be by end of October 2019. <br />I <br />