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Task Description: <br />Research, identify, plan and produce one creative 30-second video concept using "illustrative" <br />techniques for distribution via social media, website and/or broadcast platforms (local cable <br />TV, theatres, etc.). <br />Responsibilities: <br />WBC shall: <br />a. Plan, develop and produce the video with approval from the Santa Ana Project Manager <br />in alignment with the ROC Steering Committee <br />b. Execute distribution in accordance with approved plans <br />Santa Ana shall: <br />a. Approve initiative concepts, production and distribution plan <br />Completion Criteria: <br />This task is considered complete upon completion of all tasks and when the Santa Ana Project <br />Manager signs the task completion letter. Planned completion and implementation will be by <br />November 2019. <br />TASK 4-E: SOCIAL MEDIA & BROADCAST VIDEO PROMOTION (SPRING 2020 <br />Objective: <br />Create and distribute a series of compelling video PSAs that focus on emergency threats <br />specific to the season and time period in early 2020, with a goal that viewers of the PSAs will <br />make their promise to prepare and/or sign up for the ReadyOC mobile app and AlertOC <br />notification system. <br />Task Description: <br />Research, identify, plan and produce one creative 30-second video concept using "illustrative" <br />techniques for distribution via social media, website and/or broadcast platforms (local cable <br />TV, theatres, etc.). <br />Responsibilities: <br />WBC shall: <br />a. Plan, develop and produce the video with approval from the Santa Ana Project Manager <br />in alignment with the ROC Steering Committee <br />b. Execute distribution in accordance with approved plans <br />Santa Ana shall: <br />a. Approve initiative concepts, production and distribution plan <br />Completion Criteria: <br />This task is considered complete upon completion of all tasks and when the Santa Ana Project <br />Manager signs the task completion letter. Planned completion and implementation will be by <br />May 2020. <br />13 <br />